BPO & The Indian Market
Early history The ITES-BPO industry in India is a relatively young and nascent sector, barely over five years old in this business segment. Despite its recent arrival on the Indian map to form a part of the export-oriented IT software and services environment, the industry has shown amazing growth and future potential. What began as an activity confined to multinational companies, is today a broad based business platform backed by leading Indian IT software and services organizations and other third party providers. According to NASSCOM, there are over 200 companies participating in the ITES-BPO segment and the numbers are growing every year. The arrival of the MNCs The early entrants—subsidiaries of foreign companies that were set up to cater to the process offshoring requirements of their parent companies—are currently in the phase of maturation and consolidation. Having successfully established operations in India and enabled their parent companies to achieve key bottom line benefit...